At any point a customer interacts with a company, there is an opportunity to have a positive or negative branding experience. At that interaction point, armed with their smartphone, camera or video recorder, they will also have an opportunity to impact the brand. Below are some frequently asked questions which might be helpful in the area of digital marketing.


Why is social media important?

Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.


Which social media channels should I use?

Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.


How can I control my brand on social media?

Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.


What is personal branding?

Personal branding is the process of using online and offline tactics to market yourself individually as a professionally. Digital media has helped create an emphasis on personal branding for all types of hiring and purchase decisions.


Is email marketing still effective?

Of course! Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.


Should I buy an email list to get started?

Only if you want to waste your money and get in the SPAM business. Most email service providers don’t allow you to use purchased lists. You need to grow your email organically (see the lead magnet question). A small list of real prospects has more value than a large list of strangers.


What is lead nurturing?

Lead nurturing is marketing to prospects—usually via email—to move them further “down the funnel” and keep them involved and engaged with your brand. Consistently interacting at key points during the sales process will inevitably improve conversion rates and drive sales..